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Celebrate Trees

Richmond Tree Stewards

A poster for the 2009 Arbor Day celebration held at the Carillon in Byrd Park of Richmond, VA. The event had events like tree climbing, workshops, free bare-root trees, hands on experiments, and a Radio Disney "tree trivia game." The poster features a tree whose every leaf is unique and based on trees such as maple, ginko, and oak. The variety celebrates the differences and beauty of every tree.


Responsibilities

  • Design
  • Illustration
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MAV Brochure

Men Against Violence

A brochure for the student and alumni organization Men Against Violence. The group is dedicated to the prevention of sexual and domestic violence, coercion, sexual harassment, stalking, sexist behavior, and other forms of violent behavior. The cover features a repetition of the man symbol with one standing apart signifying those who stand for change. The color palette represents both the VCU colors and a masculine palette.


Responsibilities

  • Design
  • Logo
  • Photography
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This is American Music

Art Directors Club of DC

Entry piece for the Art Directors Club of DC Contest. The poster was to promote a rock-n-roll revue called "THIS is American Music" which focused on a non-corporate approach to a rock festival. The group that organized the event initially strived to get sponsorship from large companies, but when denied any funding they decided to focus on what "American" music really is. The poster features a old juke box growing beautiful roses. The style is that of a woodblock print.


Responsibilities

  • Design
  • Logo
  • Typography
  • Illustration
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Metro Modern Ad

self-assigned

Mock advertisement for the furnture store Metro Modern. It selss an extensive inventory of European and American Modernist antique furniture, lighting, fine art, jewelry, ceramics, glass and metalwork. Included are items from all the major design periods from Art Deco and Moderne through the 1970s. They also showcase contemporary crafts persons and artists within Richmond’s rich artistic community. The ad features the Finn Juhl occassional chair surrounded in a sea of mediocre common chairs.


Responsibilities

  • Design
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Hampton Jazz Festival

Richmond Times-Dispatch

A Sunday Flair cover accompanying the front page story about the Hampton Jazz Festival. The festival attracts the nation's top blues, soul, pop and jazz performers. Jazz lovers from all over the country make an annual pilgrimage for this weekend that promises to be talent filled and has become as much a social ritual as a weekend of entertainment.


Responsibilities

  • Design
  • Typography
  • Illustration
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The Nile Menu

self-assigned

A mock menu for a local Ethiopian restaurant called The Nile. Ethiopian cuisine is diverse, colorful, flavorful, and complex. It is a fusion of delicious and exotic meals from the different regions and ethnic groups, reflecting the country's long history of independence and rich diversity. The most important aspect of Ethiopian cooking is preparing the basic ingredients which is reflected in the simple yet colorful in the typography and layout.


Responsibilities

  • Design
  • Logo
  • Typography
  • Photgraphy
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Preserve Net Neutrality Poster & Brochure

Save the Internet

Save the internet is a group for the preservation of internet neutrality. The poster & brochure (as well as web banner as can be seen in my web portfolio) reflects the stark style of an error message. The poster utilizes the white space to emphasize how sterile the internet would be without net neutrality. Net Neutrality is the guiding principle that preserves the free and open Internet, simply meaning no discrimination. It prevents Internet providers from blocking, speeding up or slowing down Web content based on its source, ownership or destination.


Responsibilities

  • Design
  • Logo
  • HTML
  • CSS
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Chesterfield County Fair

Richmond Times-Dispatch

A Sunday Flair cover promoting the Chesterfield County Fair. The style of the poster reflects a vintage fair or carnival style, with a modern twist. The poster personifies vintage posters in its use of various type, textural background, and oversized swing ride. Its a new take on the vintage style with the use of delicate negative photography to balance the heavy type.


Responsibilities

  • Design
  • Typography
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Various Maps

Richmond Times-Dispatch

Several maps that were published for the Richmond Times-Dispatch including the Richmond Hollywood Cemetery and a Virginia Natural Gas map. The Richmond Hollywood Cemetery is a landmark location in Richmond housing historic graves such as two United States Presidents, James Monroe and John Tyler, as well as the only Confederate States President, Jefferson Davis. It is characterized by rolling hills and winding paths overlooking the James River. The second map depicts the Virginia Natural Gas service area.


Responsibilities

  • Design
  • Typography
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RVAjazzfest

RVAjazz

The Richmond jazz event included performances by internationally renowned New York City trumpeter Steven Bernstein and Fight the Big Bull, along with Brian Jones' Boots of Leather, and Scott Burton's Glows in the Dark. The event was held at the Camel venue in Richmond, VA. The poster features an elegant outlined silhoutte of a camel on a patterned background. The camel logo design is an homage to Pablo Pacasso's camel print.


Responsibilities

  • Design
  • Logo
  • Typography
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Weekend of Festivals

Richmond Times-Dispatch

A poster for the "Weekend of Festivals:" a weekend of multiple festivals including the Filipino Festival, Caribfest, and the Watermelon Festival. Each festival is represented on the poster by the signature food of both the event and country (with the exception of the Watermelon Festival which is not a country). The Philippines national fish is the milkfish, a traditional dish served in the Caribbean is conch, and the Watermelon Festival features all things watermelon. The fun filled weekend is represented by the colorful color palette.


Responsibilities

  • Design
  • Typography
  • Illustration
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Vote 2008

self-assigned

A poster intended for a college audience to promote voting in the presidential 2008 elections. The poster features a sea of sheep accompanying the tagline "Be heard, not a part of the herd." The message is intended to promote college students to educate themselves on the candidates rather than succumbing to peer pressure.


Responsibilities

  • Design
  • Typography
  • Illustration
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Man Alive Album

Man Alive

Album artwork for a local Richmond band Man Alive's self-titled album. The music is primarily ambient electronic music. The band's inspirations are primarily organic, mechanical, "roots", space, trees, and a simple design aesthetic. I ended up with the idea of the deep ocean and jellyfish as a reflection of the inspiration of space and roots.


Responsibilities

  • Design
  • Typography
  • Illustration
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Don Quixote Book Cover

self-assigned

A book cover for the classic and beloved story of Don Quixote by Miguel de Cervantes. The story follows a retired country gentleman in his fifties who lives in an unnamed section of La Mancha. He has become obsessed with books of chivalry, and believes their every word to be true, despite the fact that many of the events in them are clearly impossible. He decides to go out as a knight-errant in search of adventure. He dons an old suit of armor, renames himself "Don Quixote de la Mancha." The famous adventure begins when Quixote attacks windmills believing they are ferocious giants. The phrase "tilting at windmills" to describe an act of attacking imaginary enemies derives from this iconic scene in the book.

Responsibilities

  • Design
  • Typography
  • Illustration
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Live Happy

Amsterland Marketing Agency

LiveHappy is an iphone application based on the book The How of Happiness. The How of Happiness is a different kind of happiness book, one that offers a comprehensive guide to understanding what happiness is, and isn't, and what can be done to bring us all closer to the happy life we envision for ourselves. The iphone application helps users to achieve this goal. I created various aspects of the application for them including the application logo and various icons. The top sunny icon is the version they chose, and the bottom four were possible versions.


Responsibilities

  • Design
  • Logo
  • Icons
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Holiday CArd

Peak 10 Data Center Solutions

The 2008 holiday card for Peak 10 Data Center Solutions. The envelope and card feature sentinel pine trees on a delicately snow covered hill. The monochrome color pallete derives from one of Peak 10's logo colors. The tree theme was also important in the promotion of a green initiative the company is undergoing.


Responsibilities

  • Design
  • Typography
  • Illustration
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Mother Album Art

Client

A band from Richmond, VA that features a relatively minimalist guitar and vocal arrangement. Time is a reoccurring theme in both the songs and the demo titles. The album artwork centers around the theme of death and time in the symbol of the raven. The color palette reflects the melancholy tone of the Mother's music.


Responsibilities

  • Design
  • Logo
  • Typography
  • Illustration
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Metro business covers

Client

Several covers of the Metro Business Section of the Richmond Times-Dispatch. The first cover's feature story is about Farming in Virginia and the increased demand for locally grown food. The second cover's feature story is about franchise options in Richmond. The background is a checkerboard pattern to reflect the style of Virginia Barbecue, a franchise featured in the article and photography.


Responsibilities

  • Design
  • Typography
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Catalytic Converter

Richmond Times-Dispatch

An information graphic for the Richmond Times-Dispatch featuring how a catalytic converter in a car works. The graphic features a detailed close-up drawing of the catalytic converter and the position in the car.


Responsibilities

  • Design
  • Typography
  • Illustration
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Outback Bowl Insert

Peak 10 Data Center Solutions

An insert for a Peak 10 promotional package that was handed out at the Outback Bowl. The insert was for a football game giveaway. The style of the flyer insert is a masculine approach. The typography and layout is mimicing a football diagram and football typograpy.


Responsibilities

  • Design
  • Typography
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American Music Festival

Richmond Times-Dispatch

The American Music Festival was a festival held in Virginia Beach. The festival's headliners were B-52's, The Motels, Billy Idol, Bel Biv Devoe, Morris Day & The Time. The style of the poster is in a vintage rock-n-roll style. Because the festival is held annually at the beach, the poster depicts a wave who's crest is made of music notes.


Responsibilities

  • Design
  • Typography
  • Illustration
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The Football Preview

Richmond Times-Dispatch

For the 2008 Football Preview Cover. The illustration features 5 footballers who's position is know as the thinker of the field. The illustration features the players the players on a chess board field.


Responsibilities

  • Design
  • Typography
  • Illustration
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Promotional Materials

Stefanie Lutz

Current versions of my promotional materials and identity including: logo, promotional postcard, business card, and invoice.


Responsibilities

  • Design
  • Typography
  • Logo
  • Illustration
  • Pattern
  • error
  • error

Title

Client

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Praesent aliquam, justo convallis luctus rutrum, erat nulla fermentum diam, at nonummy quam ante ac quam. Maecenas urna purus, fermentum id, molestie in, commodo porttitor, felis. Nam blandit quam ut lacus. Quisque ornare risus quis ligula. Phasellus tristique purus a augue condimentum adipiscing. Aenean sagittis. Etiam leo pede, rhoncus venenatis, tristique in, vulputate at, odio. Donec et ipsum et sapien vehicula nonummy. Suspendisse potenti. Fusce varius urna id quam. Sed neque mi, varius eget, tincidunt nec, suscipit id, libero. In eget purus. Vestibulum ut nisl. Donec eu mi sed turpis feugiat feugiat. Integer turpis arcu, pellentesque eget, cursus et, fermentum ut, sapien.


Responsibilities

  • Design
  • Logo
  • HTML
  • CSS